Where is it?

The Z beside the Y is a Cambridge Youth Center that is very difficult to find despite the fact that it is as the title states beside the Y on Hespeler Road. So why is it hard to find? and why is it poor marketing?

This is an over head picture of the Z location that was obtained from the Z beside the Y website and slightly altered to show my point:

The Z is inconveniently placed behind another building that is for new Canadian services for the YMCA. The Z also has issues with its signage. It has a great big sign where I have placed a yellow rectangle on the map. The sign has an abstract logo that is hard to read and no indicators that the Z is behind the other building. When going along Hespeler Road from off the express way you cannot see the Z sign until you are almost past it. This is due to the fact that there is one tree (red circle) that needs to be trimmed so it is out of the way.


The Z is difficult to find due to its poor back lot location and ineffective signage.