Food Bank Flash Mob

For the fall food drive this year my local food bank requested that we create, manage and present a flash mob. The idea was to have an exciting way to draw attention to the fall food drive. Unfortunately my classmates and I had heard that dirty word before. We had literally just completed a flash mob days before with mixed reviews. I'm not going to lie I was less than impressed that I was going to have another flash mob on my resume, and this time it was for marks.

As an attempt at not being negative I attempted to keep a low profile. But I'm sure you know how those types of things go. First they pick an awesome song, then they get you to dance, then they remind you that you are an over achiever and want the marks. Lets face it they had me at the awesome song.

A couple of my classmates were brilliant at choreographing a dance to go along with the song "Help!" by the Beatles. Things were looking promising. Contact list were being made, locations were set, date was sat, dance practices were full and we had people to film it. We even had a pretty good start on a "How-to" guide on flash mobs.

We had decided to present at three different grocery stores in the area so that our message would reach future. Our timing was pretty good and the enthusiasm was high. Everyone was pumped and ready to do it. You're waiting for the but aren't you? You are correct, there is a but.

But, after the flash mobs things fell apart. Poor communication lead to letters to the media not getting out quickly, pictures only made it so far and the video took for ever to get back to us. With grabbing the medias attention we needed to be quick, but we lost momentum, fast. Our flash mob turned into a mess. If we were ever crazy enough to except an event request last minute we will need to be sure that we have a clear plan for what goes on far the event. If we would have had the time to properly plan, we would have possibly made a plan to get our information out faster. Hopefully we have also learned that communication is key.

We're not sure if we "Help!"ed anyone. All i know for sure is that I shutter a bit when I hear flash mobs mentioned.

Here is the unofficial Youtube video we posted, the one we had made wasn't much better....le sigh

http://www.youtube.com/watch?v=u_UczeAJxDc